English

Interdisciplinary collaborations with partners and clients

Through her multi- and inter-disciplinary way of working: by altering or adding properties to textile and studying the different aspects of the skin (colour change, growth, nurture), Aniela Hoitink is re-thinking the future of fashion and textiles. She develops personalised fashion and textile products based on new materials and production techniques.

QUALITIES
Aniela Hoitink has extensive experience in designing fashion collections and products with a certain target consumer and/or brand feeling in mind.
With her severe background in commercial fashion (15+ years, working for brands like Tommy Hilfiger, Gaastra, etc.) Aniela has a perfect understanding of the needs of the consumer of the different fashion brands.
She has 10 years of experience in fashion innovation and collaboration with other industries.
She defines the best products for the (bio) material or technology through consultation, (material) research & development and prototyping, in her studio as well as on location.
She also can support manufacturers in the important production process.

PERSONALISATION
Aniela Hoitink has experience with different levels of personalisation:
Custom-fit to the wearer (3D)
Co-created with the wearer (custom-made)
Changeable by the wearer
Adapting to the wearer
Adapting to the surrounding

RESEARCH
Aniela Hoitink is re-thinking the way we use and produce fashion and textiles through:
Material | biomaterials like mycelium, bacteria, algae, crystals, bio-plastic
Technology | solar energy, biometric sensors, heating, biodegradable electronics, etc.
Dyeing | natural dyeing, bacterial dyeing, smart coatings and inks.
Fabrication | growing (in pattern), 3D modelling, digital fabrication.
Biomimicry | taking inspiration and learn from nature

Feel free to contact her if you would like to know what Aniela Hoitink can do for you. Or stay tuned with quarterly updates by subscribing to our newsletter.