Personalization | Innovation | Bio-materials | Research | Prototyping
We live in a world of Fast Fashion and Disposable clothing and most people think that is a disaster. The industry is now working on recycling and circular fashion. And with this they are trying to change the behaviour of 7 billion people. But our consumptive world started already centuries ago (Trentman 2016). Trade expanding in the 16th century and the industrial revolution in the 19th century for example have accelerated this. Changing our deep-rooted behaviour is an enormous task.
NEFFA thinks Fast Fashion and Disposable clothing represents an incredible opportunity. We have an entire generation of people who now expect to own a garment for a year, maybe two, before disposing of it and buying something new. With the right type of materials (cradle-to-cradle) they can be custom-designed to meet that life cycle. We need solutions that respond to the reality that we live in and that start at the root.
We are looking into changing material and production techniques, instead of changing human behaviour. We believe this is easier than changing our consumption behaviour, as this behaviour is older than our production techniques. Our solutions are on the crossover with technology and microbiology industries. NEFFA is re-thinking the Future of Fashion and develops personalised fashion and textile products based on newly developed material and production techniques. We also research old materials, dyeing and production techniques to combine those with current technologies. We develop future concepts for innovative and sustainable fashion based on Body-Based modelling.
NEFFA also helps companies, research institutes and universities with the integration of their (bio) technology into textile prototypes and designs to make them more appealing for a specific target group or a wider audience. Personalisation is also important here, both in prototyping and concept development as well as in the cooperation itself. Aniela Hoitink has an extensive background in the commercial fashion industry (15+ years; Tommy Hilfiger, Gaastra), which helps in translating (bio) technology into the market. She is available for brainstorming, consultation, research, (material) development and prototyping.
Feel free to contact Aniela Hoitink if you would like to know what NEFFA can do for you.