Every first Tuesday of the month Jörgen Tjon A Fong receives in talk show What’s Up? the best of creative and innovative Amsterdam. From fashion and industrial design to film and photography; advertising and music to architecture, graphic design and gaming. Starters and professionals from the creative industry tell about specific projects and show their current assignments. During the edition of April 15, 2014, four great initiatives and creators spoke about their inspiration, products or services on natural resources. Olivier Wegloop / Kipster, Maartje van den Noort, Crisow von Schulz /Stadshout and Aniela Hoitink / Neffa.