Anneke Smelik, professor of Visual Culture, talks about the transformative power of cyber-couture at the Nieuwe Instituut in Rotterdam on the 15th of October 2015. Whereas in previous decades fashion’s primary concern was brand identity, today the focus appears to have shifted to other values than luxury and consumption. New technologies have made possible personalised silhouettes and industrial production of single unique garments. What will these developments mean for the future of fashion?
With contributions from fashion designer Karin Vlug and designer Aniela Hoitink.