How do you get to innovation that matters? The “Ei van Columbus” is a method that leads you to a groundbreaking concept in 11 steps. Do you want to develop an innovative concept? Visit the innovation game at the Amstel Hotel on to Thursday, June 1st 2017. You check in with a question and check out with an innovative concept. The world’s 100 best out of the box thinkers are going to help you.