For the fifth time in a row, the Stichting Detailhandelsplatform Binnenstad Eindhoven (SDBE: Downtown Eindhoven Retail Foundation) will organise the Design Etalage Route (Design Display Window Route) during and in cooperation with Dutch Design Week.
The concept can be described as familiar by now: approximately 100 stores in downtown Eindhoven will offer part of their display windows to designers. For nine days, they will have the opportunity to bring their product to the attention of the shoppers.
Neffa showed Ivy Xposed at Rambam (jeans & fashion) at the Rechtestraat 69 in Eindhoven. Dutch Design Week was from 23 till 31 October 2010.